Worldwide end-user spending on cloud technology services is forecast to grow 20.4% to total $678.8 billion in 2024, up from $563.6 billion in 2023. Cloud has become essentially indispensable, but that doesn’t mean cloud innovation can stop or even slow. The tables are turning for cloud providers as cloud models no longer drive business outcomes, but rather, business outcomes shape cloud models. But are businesses getting cloud adoption right and gaining the technology’s full benefits? To help explore this question, the team at BJSS are hosting a fringe event as part of TechNExt24 Festival. The ‘Clash of the Clouds’ event will explore which cloud provider is the right choice for your organisation, wherever you are on your journey.