Meet hedgehog lab

Did you know that hedgehog lab, a human-centered global tech consultancy, is based right here in the North East? And they are hosting one of this year’s TechNExt Fringe events.

As a renowned leader in digital transformation and custom app development, hedgehog lab will be sharing it’s extensive expertise with the North East tech community. We had the opportunity to speak hedgehog lab, to learn more about their upcoming event and their engagement with TechNExt.

Tell us about hedgehog lab
hedgehog lab is dedicated to delivering exceptional digital solutions through a human-centered approach. With over 15 years of experience, their team specialises in UXR, UI/UX, engineering, cloud, and data science. They have partnered with industry giants such as AJ Bell, Deliveroo, Kodak Alaris, and Tesco Bank to drive business growth and digital transformation. With labs located in Newcastle Upon Tyne, York, and Sofia, Bulgaria, they are well-positioned to serve a global client base.

Event Spotlight: Demystifying AI
hedgehog lab’s fringe event, “Demystifying AI: Navigating the Challenges and Unlocking Business Value,” promises to be an insightful session. Ed Marshall, CTO of hedgehog lab, will lead the talk, which will delve into real-world AI integration experiences. This includes their work with the innovative sportswear company Under Armour. Attendees will gain valuable insights into the considerations, security implications, and performance optimisations required for successful AI integration.

Why should people attend the event?
The talk will interest forward-thinking executives, CTOs, and decision-makers who recognise the immense potential of AI to drive innovation, efficiency, and competitive advantage. Whether they’re exploring AI implementation for the first time or seeking to optimise existing initiatives, this comprehensive talk will equip them with the strategic insights and practical roadmap to navigate the challenges and unlock AI’s full business values.Supporting the North East’s tech sector
The hedgehog lab team thinks that TechNExt is an incredible festival, right at their doorstep.

Ed Marshall, CTO, said: “We’re thrilled to be part of the TechNExt Fringe events this year. It’s an incredible opportunity to share our expertise, connect with the vibrant tech community, and showcase how we’re leveraging cutting-edge technologies to drive business growth and digital transformation for our clients.”

Join hedgehog lab at TechNExt 2024
We invite you to join hedgehog lab at TechNExt’s Fringe events to gain firsthand insights into AI and its transformative potential for businesses. Don’t miss this opportunity to learn from industry leaders and connect with the North East’s dynamic tech community.

Flagship Events at TechNExt

Get ready for the TechNExt Hubs

Sustainability Hub

Energy Central, Blyth
Tuesday, June 17, 2025
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Data and AI Hub

NICD, The Catalyst, Newcastle
Wednesday, June 18, 2025
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Immersive Hub

PROTO, Gateshead
Thursday, June 19, 2025
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Tech Startup Hub

Durham
Friday, June 20, 2025
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Get involved in TechNExt 2025

Propose a Hub Session

Contribute to the TechNExt Hubs by proposing a session that you could deliver on the themes of Data & AI, Tech Startups, Immersive and Sustainability. Submission deadline: 14 March 2025.

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Submit a Fringe Event

Join the Festival Fringe! Submit your event in order to take part in the official fringe programme and represent the North East tech sector. Submission deadline: 14 March 2025.

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Pledge your Involvement

Back the festival by pledging your support and commit to sending members of your team to participate in and benefit from the festival programme throughout June.

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