Generated by AI, Owned by... Who?

Overview
The session would be aimed at any type of tech business, or other type of business, that uses AI products - whether that is content creation, interactive legal assistants, text to speech tools, copywriting, document creation, or anything else. We would cover:
- The AI Ownership Conundrum
AI is creating billions of artifacts daily - text, images, code, music. BUT traditional IP frameworks weren't designed for non-human creators.
How can businesses be confident that they own the IP and data in what they create (using these tools) and that they are not infringing third party rights?
- The Current Legal Landscape and Key Stakeholders
Copyright traditionally requires human creativity, patent law demands human inventors. Trade mark protection focuses on consumer confusion. Jurisdictional differences create global compliance challenges.
AI developers claim rights to system outputs, AI developers claim rights to system outputs, prompt engineers assert creative direction. Training data contributors demand attribution and compensation, end users expect ownership of what they "commission" and traditional content creators fear market disruption.
So…where does this leave business owners who want to know where they stand?
- Training Data – the Foundation of Ownership Claims
The role of data in AI output - what has the model been trained on? Who owns that data, is use of that data permitted?
Are there copyright, trade mark or other IP infringement issues to worry about in terms of the content used to train the tool? If so, for whom is that a risk?
- Infringing Outputs
Does the output infringe copyright, trade mark rights or other IP? Is the content similar to existing materials? Who is liable for infringement?
Do any defences apply?
- Practical Guidance for AI Users
Review the Terms of Service for all AI tools you use and obtain appropriate licences or assignments of IP rights.
Document your creative processes carefully and keep detailed records,
Implement clear processes within your business for the use of generative AI and consider labelling AI generated work.
- Practical Guidance for AI Providers
Provide transparent disclosure around training data and give users clear terms of service about output ownership.
Keep detailed records of materials and data used to train AI models and consider opt-in models for creator content.
- Round up and questions.
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How to get involved
Please read the information back below, and then fill out an expression of interest form. This will let us know you’d like to take part, what age the participating children are and whether you’d like any support from us or an ‘industry mentor.’
Plan your challenge, consider your resources and the participating students. Challenges can be completed in small or large groups. but please be aware that only 8-10 students from selected schools will be able to attend the celebration event.
Submit your challenge responses via our online form below. Your school can submit up to 10 entries. The deadline for responses is Friday 9 May, 2025. Please get in touch if you are struggling to meet the deadline.
The Schools Challenge steering committee will identify a small group of students from selected schools to be invited to a celebration event on the morning of Friday 20 June at South Shields Customs House.
If selected, you will be invited to attend by 23 May. There will also be an opportunity to display students‘ work as part of a number of public
exhibitions across local authority areas.
If you have any issues, contact us via email: getinvolved@technext.co.uk