Tracey Follows

Tracey is listed as one of the top 50 female futurists in the world in Forbes, regularly commenting on the future of technology, society and identity. She is described as a ‘truly original thinker’, ‘a visionary’ and ‘scarily accurate’ in her predictions. She is the CEO of futures consultancy, Futuremade, working with the world’s biggest global brands and businesses to help them spot trends, develop foresight and fully prepare for what comes next. She is the author of the book ‘The Future of You: Can Your Identity Survive 21st Century Technology?’ and hosts a podcast of the same name which recently scooped the Winner of Best Technology Podcast at the Independent Podcast Awards 2023. She’s also Visiting Professor of Digital Futures and Identity at Staffordshire University, a member of the Association of Professional Futurists, an Associate Fellow of the World Academy of Art & Science, and on the Advisory Board of the Lifeboat Foundation.